Ett övergripande syfte med seminariet är samla forskare som har intresse av att träffas kring begreppen digitalisering, tjänster och innovation. Ett annat syfte är att erbjuda forskare från olika forskningsgrupper en möjlighet att träffas över traditionella ämnesgränser.
Seminariet den 9 maj kommer att ges på engelska, och däför följer mer detaljerad information om innehållet på engelska nedan.
Managing Action Design Research: Developing Principles from Cyber-Physical Systems R&D, Anders Hjalmarsson, Informatics
A factory complete car is moved manually approximately 25 times during the out-bound logistic chain before it reaches the end-customer. Autonomous technology has been identified as an opportunity to transform automotive logistics to Industry 4.0 standard. Through R&D, a novel cyber-physical systems (CPS) prototype has been designed that uses autonomous technology to digitize manually-driven movements, demonstrating an Industry 4.0 solution, in the automotive logistics chain. The CPS prototype has been researched and developed by a consortium of eight collaborating partners. It enables production-complete cars to become their own means of transport in the logistics chain, requiring no human driver. A car with the system enabled is propelled by an autonomous transport IT-artefact integrated in the car with its on-board advanced driver assistance systems intended for end-customer use. The system also includes an intelligent off-board traffic control system that guides the car from point A to point B, as well as managesthe interaction between cars in the logistic chain. The consortia have combined action design research (ADR) to structure the joint R&D, transforming the original idea to a systems prototype; partially reaching level 5 on the technology readiness levels (TRL) scale. In this research-in-progress paper, seven complementary principles are presented to manage ADR when R&D is performed by a multi-partner consortium. The principles support the application of ADR when utilized by partners that are driven by concurrent and partly competing objectives; i.e. to R&D a novel digital artefact to pursuit scientific advances versus prepare futureindustrialization.
Visualisations of data between business strategy and customer/user experience: possibilities and obstacles, Veronica Johansson, Library and Information Science
By now, visualisations of data are common features in all sorts of digital environments, from mass media news reports, to web-based fiscal presentations of municipalities, to health-related applications for self-monitoring. Likewise, the business industry’s beliefs and investments in the powers of big data and visual representations are steadily growing, just as users and customers expect ever more sophisticated digital services and features. Still, however, the majority of data visualisations aimed at customers in the business sector (as well as elsewhere) are comparatively undeveloped and so-called “data-centric”, i.e. presented in rather unreflective manners based on the type of data in question and related visual tradition (flow charts, diagrams et cetera). Partly, this is due to low knowledge of visualisation techniques and possibilities, but also partly to a late realization that attention to user experience and interaction is needed here as well. For the seminar, I will present some examples of corporate/business visualisations, along with different theoretical approaches to the design of data visualisations. Focus is on possibilities for, and obstacles to, combining corporate/business goals and interests with customers/users’ possibilities for independent critical exploration and inquiry. In conclusion, I discuss avenues for future research to enable both empirical and theoretical exploration in the area.
To switch or not to switch – a study of bank customer switching behavior, Jeanette Carlsson Hauff, Business Administration
The literature has presented various drivers motivating bank customers to switch – and also various impediments to switch. Among them are price, critical incidents with the bank, the importance of relations – but also purely IT-related determinants such as poorly functioning internet-bank. WE present the results from a recent study of which determinants that actually cause bank customers’ inclination to switch. The results paint a rather clear picture: lack of knowledge is a strong determinant; so strong that in fact it suppresses all other influences.
We further present the results from a study digging deeper into the switching behavior of savers and borrowers respectively: the former an empowered group and the latter more in the hands of the banks. We find that the pattern revealed is different between the groups: savers are again more governed by lack of involvement whereas stability, through the formation of trust appears to be a strong impediment to change for borrowers.