HB.se

Huvudmeny

2009-10-30 10:34

The Textile Industry Wants to Revolutionize Sustainability in the World


The industrial revolution owes a great deal to the textile industry. Now the industry is in a unique position to fuel the next revolution – the sustainability revolution. Yvon Chouinard, CEO and founder of Patagonia, one of the world’s best known brand for outdoors clothing, is coming to Borås to share his vision of how durability and profitability go hand-in-hand.

On the 2nd of November, the international summit Design of Prosprerity will be co-hosted by the University of Borås and the Swedish School of Textiles. Keynote speaker Yvon Chouinard and a group of international experts hold the secrets to how modern companies can work when it comes to issues of uniting sustainability and profitability.

The Business Model of the Future is Based on Sustainability

With the fast approaching climate conference in Copenhagen, where a lot of issues will be brought to bear, and considering ever increasing consumer demands for durable materials and fair working conditions, the issue has never been as pressing to the business as it is now.

“You can’t do business on a dead planet. We have to live and produce sustainably. In the future, that will be the number one fuel for profitability,” says Yvon Chouinard, who runs one of the world’s most environmentally aware companies in her field. It is Yvon Chouinard’s first visit to Sweden.

“I usually don’t give speeches at business related conferences. But I am happy to be going to Sweden, since I was invited by a university, the Swedish School of Textiles at the University of Borås. Dear to me is sharing my experiences with a younger generation, it is necessary if we are to be able to keep our business alive throughout the next century,” says Yvon Chouinard.

More Than Just a Conference

In the longer run the purpose of the conference is creating something bigger, a consortium.

“To us, The Design of Prosperity is more than just a conference, out goal is to, within a near future, create an interdisciplinary consortium with other Swedish and international universities focusing on ethics, aesthetics, ecology, technology, economics and social challenges, to promote future global societal development,” says Simonetta Carbonaro, professor of design management at the Swedish School of Textiles and the University of Borås.

Bt: Annie Andréasson