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Sven Rosemeier.

Sven Wants to Give Impact – to Consume in a Sustainable Way

Sven Rosemeier aims for a job that makes a difference and where he can make impact on the fashion industry towards environmental friendly consumption. He is on the final study year of the Master’s programme in textile management with specialization in fashion management.

Why did you choose to study at the School of Textiles in Borås?

– I was in South Africa as an international exchange student for my study programme in Germany and met a couple of Swedish students who really sold Sweden on to me. I also found out that there is no tuition fee in Sweden for EU citizens, which makes living and studying even easier.

Why did you choose to study Fashion management?

– In Germany I studied international Business. When I was in South Africa I re-evaluated what I really wanted to do. I asked myself, was I really someone who would be a finance controlling person? I looked at my hobbies and at my interest in fashion and the textile industry and changed my career plans. I started to think of what I was buying and grew an interest in visual art. I like to look at nice things and spend a lot of time looking at styles and think about what they mean to me. I guess, I thought this programme would enable me a nice entry into the industry of fashion and visuals. Which it did.

Sven Rosemeier 
Age: 24
From: Germany
Study programme: Master programme (Two Year) in textile management with specialisation fashion management, 120 credits

What is the best about the study programme?

– The courses connect closely to the practice even if it is a theoretical master’s programme. The lecturers are focused on fashion. They are open-minded and set no boundaries when it comes to what you want to learn. I really enjoy the educational system here. It is a wonderful school open for the students in many ways. I, for instance, learned to sew clothing even if it is not a part of my study programme.

What is your final thesis project about?

– It is about sustainability marketing, a niche field in marketing. It is used to change the consumption behaviour of consumers. I will do interviews with different fashion companies e.g. Gina Tricot, Filippa K, Nudie jeans and maybe even Hugo Boss. The idea of the project is to give impact on customers to make them buy environmental friendly fashion that will sustain for longer terms.

What will you do when you have finished your studies?

– I will try to find an occupation that makes me happy and makes sense to me and in which I can make an impact on the fashion industry. One of my goals when I came to Sweden was to stay and live here.

Where will you be in ten years?

– I imagine that I will have my own fashion brand where I can incorporate my own values and teach others what sustainable fashion consumption is.

What do you think about Borås?

– Many people say Borås is a very small city, but my home town is even smaller. Borås is very nice and compact. I am surprised when it comes to the access to sports. The main textile culture is located here. You can walk to almost every place in five minutes and the university is in the city core. If you should miss the big city feeling, Gothenburg is just one hour drive away.

And about Sweden?

– The people – and the nature. The nature really got me, the lakes, the forests and the Swedish “Allemansrätten”…

What advice would you like to give to others thinking about applying this study programme?

– Be open-minded for new cultures and show an interest in learning Swedish. The language is the key to get to the culture. Just think about the Swedish word “lagom” and how it is used. Put a lot of thought into if you are on to the right branch and if you really want to study theories and applications within this industry. Reflect on if what you will do here really is what you want to do later in life. Do some research before you apply. Once you are here, get connected to other students as soon as possible. Speak to everyone, both students and teachers, not only at your study programme but also at the other programmes.


Text and Photo: Solveig Klug