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Whyred AB

Description

Whyred was born out of the need for a brand embodying the modernist credo of dress wear for the stylistically conscious. The idea was to develop a distinctively personal elaboration of mod culture’s street-smart elegance. We understand Modism as clean dressing under difficult circumstances, a paraphrase of Peter Meaden’s famous quote ”clean living under difficult circumstances”.

Link to Whyred AB

Finished Research Projects