The project receives funding from EU’s research and innovation scheme Horizon 2020, which is the biggest ever EU Research and Innovation programme with a budget of €80 billion. The goal is to ensure that Europe produces world-class science and world-firsts by taking great ideas from the lab to the market.
The project will demonstrate how virtual design and sales technology can be exploited by the apparel industry and how, by means of such technology, consumer driven local production can be established.
Nine partners will jointly connect the enabling virtual design and sales technology to digital manufacturing to have the customized products made and delivered to the consumer in shortest possible time.
The solutions aim to offer the ICT partners and creative industry representatives (fashion and sports goods) new commercial opportunity and competitive strength in the global market place.
The enhanced digital solutions will accelerate and support the growth of European creative industries, especially in competing against low cost imports and bring apparel production back to Europe.