Whyred was born out of the need for a brand embodying the modernist credo of dress wear for the stylistically conscious. The idea was to develop a distinctively personal elaboration of mod culture’s street-smart elegance. We understand Modism as clean dressing under difficult circumstances, a paraphrase of Peter Meaden’s famous quote ”clean living under difficult circumstances”.
Link to Whyred AB
Entrepreneurship and Creativity: Case Studies in Design and Fashion Companies
Start date: 1/3/2011