HB.se

Huvudmeny

Facebook give life to "knallen"...or is it "knallen" that gives life to Facebook


In the changing communications landscape with clearer consumer power and Facebook account as the default for many Swedes, Knalleland is, in Borås since the spring of 2012, working to develop a strategy for their actions on social media. The aim is to find your own voice, where Knalleland's history and added value will come into its own. Knalleland are currently shopping center that has made ​​the journey from being a unique venue to become a more traditional venue, called "one of the crowd."

Diary number

FO2012/94:3

Start date

2011-01-01

Project Manager

  • Lisa Karlsson

External head of research

  • Magnus Johansson, centrumledare i Knalleland

Areas

Centres