Some more experiments conducted in the Retail Lab:
IT-tool for the in-store-customer
We have developed an IT-tool to support the customer in their in-store-purchase. The customer can for example use it as a help in the purchase of complex products which require more information about the product to determine what is appropriate purchase.
In our tests in a pop-up store is the ability to shield the Lab off and do tests of purchasing behaviour in imaginary situations or perform tests outside the University to an existing shop where we build up a pop-up store.
* RFID - Radio Frequency Identification, is now a common term used to describe a technology that uses radio frequency waves to automatically identify objects and gather information. RFID tags can be described as a product DNA which can be supplied with various types of information that is unique to the particular article.