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Welcome to the press room of the University of Borås. If you want to come in contact with any expert or specialist in our research and education areas please contact our press contacts.

The greater part of the material shown centrally at the website of the university is free to be published. In the photo library there are high resolution photos for downloading which are free for publication, however the photographer’s name must always be stated, and preferably the source as well.

Digital retail

2018-01-10

New industrial graduate school in digital retailing

Swedish trading companies need knowledge and skills to strengthen their competitiveness on the global market, where digitalisation is growing fast and changes the conditions. Now, with support from the Knowledge Foundation the University of Borås and Jönköping University start the industrial graduate school INSiDR with a focus on digital...

The doctoral students will address research issues linked to the business challenges that come with digital transformation. For example, all actors on the retailing market need to be better at understanding and predicting consumer behaviour in order to design and develop successful business solutions.

Both the University of Borås and Jönköping University already conducts research and education in close collaboration between business administration specialised on marketing and...


Ann-Christine Andreasson och Solveig Klug

Ann-Christine Andreasson 
Director of Communications
Tel: +46 33 435 40 22 
or +46 708 17 41 22
ann-christine.andreasson@hb.se

Solveig Klug
Communications Officer and Press Contact
Tel: +46 33 435 46 48
or ?46 732-80 75 78
solveig.klug@hb.se

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Quick facts


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