Miguel de Simas Martins
Fashion is packaging for the body has been the motto of my degree work.
Focusing on garment construction the aim is to explore the potential of packaging design structures in menswear. Visually the collection is presented with colourful vectorial graphics that complement the sharp lines created by the garment folds. Each garment gain a 3 dimensional shape when placed on a body based on a packaging design construction system, just like a package can gain a 3D structure when folded. Since the outfits are created using packaging design principles and methods, they challenge the contextual distinction both between garment and packaging, and between body and product. For my fashion design bachelor degree work my proposal is meant to be a fun and bold way to package/dress the male body.