The retail sector will learn from popular culture tourism
“We want to investigate and learn how to create engaging environments within popular culture tourism.”
Christine Lundberg researches popular culture tourism at the University of Surrey in the UK. Now she will come part-time to the University of Borås for a two-year project in collaboration with the centre SIIR, Swedish Institute for Innovative Retailing. The goal is to find developmental possibilities for the retail sector.
“We want to investigate and learn how to create engaging environments within popular culture tourism,” she says. “Is it through storytelling? Or through taking...