Problem i samband med köp

Description

Mapping of how consumers act when there are problems and disagreements related to purchases. Where do consumers search for information and to whom do they turn for advice on how to act? The study is based on a websurvey.

Project manager

Ekström, Karin M

Research supervisor

Ekström, Karin M

Research areas

Business and IT

Researchers

Ekström, Karin M
Gustafsson, Eva
Hjelmgren, Daniel
Sundström, Malin
Wallström, Stavroula

Start date

2010-01-28

End date

2010-06-30