The phenomenon Ullared

Description

In the project, the phenomenon Gekås Ullared is studied from different perspectives such as entrepreneurship, information technology, signs and displays, customer orientation, service meetings, family consumption, Ullared in the media. The study is based on interviews with customers and employees at Gekås Ullared, interviews with camping guests and observation studies. The results will be presented in a research report.

Project manager

Ekström, Karin M

Research supervisor

Ekström, Karin M

Research areas

Business and IT

Researchers

Ekström, Karin M
Gustafsson, Eva
Hjelmgren, Daniel
Lind, Mikael
Salomonson, Nicklas
Sundström, Malin

Start date

2009-01-01

End date

2009-12-31