BEGIN:VCALENDAR PRODID:-//github.com/ical-org/ical.net//NONSGML ical.net 5.1.0//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:Europe/Stockholm X-LIC-LOCATION:Europe/Stockholm BEGIN:STANDARD DTSTART:20241027T030000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZNAME:CET TZOFFSETFROM:+0200 TZOFFSETTO:+0100 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250330T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:CEST TZOFFSETFROM:+0100 TZOFFSETTO:+0200 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTEND:20260826T151500 DTSTAMP:20260611T234436Z DTSTART:20260826T131500 LOCATION:M504 SEQUENCE:0 SUMMARY:Advanced Seminar: Algorithmic brands on YouTube: Between hyper-rele vance and hyper-gluttony? UID:70f2e153-1907-4ca2-9a28-8c08adbe681d URL:https://www.hb.se/en/about-ub/current/calendar/2026/august/advanced-sem inar-algorithmic-brands-on-youtube-between-hyper-relevance-and-hyper-glutt ony/ X-ALT-DESC:FMTTYPE=text/html:

Welcome to an open seminar on the theme Algorithmic brands on YouTube: Between hyper-relevance and hyper-gluttony? with visiting scholar Alessandr o Caliandro.

Alessandro Caliandro is a well- established researcher in digital sociology\, with internationally recogni zed expertise in digital methods\, digital culture\, and platform studies. He is Associate Professor at the Università degli Studi di Milano and Se nior Lecturer at the University of Pavia. His work is widely cited and has been particularly influential within digital ethnography and consumer cul ture research.

Caliandro’s research explor es how digital platforms shape culture\, consumption\, and social life. Hi s current work focuses on topics such as surveillance capitalism\, algorit hmic recommendation systems\, and the methodological possibilities of stud ying digital environments through innovative digital methods. He collabora tes extensively with researchers in Italy and internationally.

Selected publications include:

Caliandro\, A. (2018) “Digital Methods for Ethnography: Analytical Concepts for Ethnographers Exploring Social Media Environments ”\, Journal of Contemporary Ethnography.
Arvidsson\, A. and Caliandro\, A. (2016) “Brand Pub lic”\, Journal of Consumer Research.
Caliandro\, A. (2014) “Ethnography in Digital Spaces” \, in Handbook of Business Anthropology.
Caliandro\, A. (2024) “The Platformization of Consume r Culture: A Theoretical Framework”\, Marketing Theory.< /li>\n
Caliandro\, A. (2025) “Follow the Us er: Taking Advantage of Internet Users as Methodological Devices”\, Convergence.

The seminar will offer an opportunity to discuss contemporary transformations of cons umer culture\, platforms\, and digital society\, and will be of interest t o researchers and students across media studies\, sociology\, marketing\, consumer research\, and digital humanities.

Arranged by the Department of Business Administration and Textile Manageme nt.

Targeted at researchers\, students as well as an interested public.

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