Handelslabbet - The Retail Lab

The purpose of Handelslabbet is to contribute to retail research and as such, boost innovative and sustainable operations for the future of retail. The Lab is focusing on innovative, digital and sustainable solutions from a consumer perspective.

The Lab will contribute to an innovative and sustainable retailing, primarily focusing on how technical and digital solutions can be designed to support customers in their decisions and actions. The lab was created in 2013 and was then part of SIIR - Swedish Institute for Innovative Retailing.


Handelslabbet is run by the University of Borås and collaborates with the Swedish Institute for Innovative Retailing (SIIR), a research centre managed by an academic director and attending research fellow colleagues.

Today, the lab consists of two parts: a showroom and a test lab