Integrated digital platform for a new clothing business model
Researchers are now developing an innovative business model to make it profitable to manufacture small series of certain garments in Europe. The business model is based on a digital platform that integrates all actors involved in the process, from designer to manufacturer, retailer, and consumer, and various other innovative service providers.
Today, most garments are manufactured on large-scale production in Asia. The reason is that clothing production still takes a lot of manual work, which is expensive in Europe. Now, researchers are developing a digitally integrated knowledge-based platform that has the ability to facilitate design and manufacturing of ‘high function’ or exclusive ‘high fashion’ garments entirely in EU. This means that the consumer might be willing to pay more for a special function or a particular...