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Anita Norlund

2020-02-17

New professor is sceptical of neuromyths

A strong thirst for knowledge led Anita Norlund to her research career. She is driven by a desire to make schools fairer for students and teachers and a belief that schools should not be shaped by trends. In 2019, she became Professor of Pedagogical Work at the University of Borås; she also started a major research project and swam 157 times.

A headline in an interior design magazine: "Neurodesign – learn how to decorate so your brain feels better." That headline is an example of the current belief in society about how crucial brain structure is in our lives. This trend been seen in radio programmes, TV series and also, for example, in discussions of leadership.  It’s called "neuroleadership," in which managers use knowledge of the brain to make employees happy and motivated.