Association of Swedish Fashion Brands


ASFB is an independent organization created by and for the Swedish fashion industry, with the purpose of bringing together, supporting and promoting the industry itself. The organization works to further the Swedish fashion industry’s professional, cultural and academic impact, nationally and globally. Through a number of different projects and initiatives, ASFB aims to contribute to the industry’s economic growth and increase opportunities for those working within it. The core activities of the organization focus on exporting, encouraging and supporting entrepreneurship and innovation and the high quality that characterizes Swedish fashion design.