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In September 2016, Something Borrowed was founded with the underlying purpose of trying to change the fashion industry's negative environmental impact by offering consumers the opportunity to change their consumption patterns.
When you update your wardrobe by renting instead of buying, you can gain constant access to new styles and brands, but also have the opportunity to take responsibility over your clothing consumption. You can simply keep a certain lifestyle and constantly expand your everyday style without having a bad conscience about your consumption. This was a service we sought after and we think it's time for more, more sustainable alternatives to traditional shopping!
Link to Something Borrowed AB
Start date: 11/1/2018 - End date: 4/30/2020
0% waste 100% circular textile- and apparel value chains
Start date: 4/17/2018 - End date: 10/31/2018