Master Programme in Fashion Marketing and Management
This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability. The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows. In the second year, the courses specialize in fashion management with a focus on marketing and communication in the realm of the fashion system and consumer culture. Central topics are consumer behavior, fashion brand management, trend analysis, digital marketing communication, retail marketing and consumption.
The courses have a strong basis in current research in textile management with a focus on sustainability in the textile value chain, as well as research in adjoining subjects such as business administration and industrial economics at the University of Borås.
The University of Borås is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities to collaborations, internships, and degree projects at nearby companies.
This programme prepares students for advanced positions in the industry as well as academia. After graduation, you are equipped with the tools for working in leading positions in marketing, quality, production, logistics, or to become an entrepreneur and set up your own business, or continue studying for a PhD.
You will acquire analytical skills and innovative tools for consumer insight, brand management, trend analysis, visual communication and project management. This will make you attractive for marketing and management positions within the fashion and apparel industry. Graduated students have jobs such as: CSR Manager, Trend Analyst, Sales Marketing Analysis, Social Media and Marketing Manager, Brand Specialist, Product Development Coordinator, Director of International Business Development.