Our lab facilities

The Showroom

In our showroom, we want to inspire companies, researchers, and students about the possibilities that digital technology has to offer in retail. We offer viewings, we give information about the type of experiments that have been carried out, and we show some of the digital techniques that can be used in physical stores.  We also show films about the test equipment we have in the Test Lab and we can carry out tests on site.

The showroom is located on the entry floor of the Textile Fashion Center, across from the Textile Museum of Sweden.

The Test Lab

Our eye tracking equipment is located in the Test Lab. It is primarily our screen-based eye tracking equipment that is used there.

The Test Lab is located next to the Showroom.