Digital retail


New industrial graduate school in digital retailing

Swedish trading companies need knowledge and skills to strengthen their competitiveness on the global market, where digitalisation is growing fast and changes the conditions. Now, with support from the Knowledge Foundation the University of Borås and Jönköping University start the industrial graduate school INSiDR with a focus on digital...

The doctoral students will address research issues linked to the business challenges that come with digital transformation. For example, all actors on the retailing market need to be better at understanding and predicting consumer behaviour in order to design and develop successful business solutions.

Both the University of Borås and Jönköping University already conducts research and education in close collaboration between business administration specialised on marketing and...