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Building Technology Lab

Research and education in the field of Building Technology take place in several lab environments at the University of Borås.

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Beyond the lens

2025-03-26

Seeing is Feeling Consumer Behaviour through Augmented Reality in Luxury Fashion Retail.

Exploring consumer trust in virtual fitting technologies

2025-03-04

This field study investigates how consumers perceive Virtual Fitting Technologies (VFTs) such as 3D avatars, body scanning, and augmented reality (AR) try-on tools.

Assessing Suppliers beyond Cost and Quality

2026-07-01

The objective of this study was to examine a Voluntary Sustainability Reporting Standard for SMEs (VSME), focusing on social and environmental indicators that should be considered in supplier

Consumer Visual Attention During Checkout: An Eye Tracking-Study

2026-07-01

This project explores shopping cart abandonment and consumer behavior in e-commerce environments through the use of eye tracking and semi-structured interviews.

Digital Product Passport Implementation: A Strategic Framework for SMEs

2026-07-01

This study was conducted as a consultancy-oriented field study with the purpose of exploring how SMEs can strategically approach the implementation of DPP within the textile and apparel industry.