Head of the Executive Office at the Vice-Chancellor’s Office has passed away
2026-07-14
Katarina Ek, Head of the Executive Office at the Vice-Chancellor’s Office, passed away suddenly on Wednesday, 8 July.
NEWS
Last updated: 2026-07-14
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The professor: the University of Borås has great potential to influence the textile industry globally
2025-09-10
If you arrive early in the morning at the Swedish School of Textiles, you may spot a fast and energetic Vincent Nierstrasz on his cycle. He cycles to work all year round. Good for the
NEWS
Last updated: 2026-01-22
He wants to be an enlightening force in a complex time
2024-11-28
A turbulent time prevails with increasing social inequalities, welfare in transition, and rapid changes in work life – this is the basis for Mattias Bengtsson’s research. He is a new Professor of
NEWS
Last updated: 2026-06-09
They review the university's internal environmental work
2024-11-06
The task of reviewing the university’s internal environmental work is important. But what does an internal environmental auditor do at the university?
NEWS
Last updated: 2024-11-06
Shopping enjoyment – a key driver for circular fashion
2025-09-18
At its worst, online shopping can be frustrating and daunting. A new study examining consumer behaviour in the face of new digital services provides practical tips for companies selling circular
NEWS
Last updated: 2025-09-22
What happens during the customer journey from advertisement to purchase?
2024-10-12
Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?
NEWS
Last updated: 2025-01-15
Event: Fashion of Tomorrow: A sustainable approach
2024-06-13
Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".
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Last updated: 2024-10-25
Understanding Consumer Responses to Sustainability Certifications through Eye Tracking
2024-05-29
Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?
NEWS
Last updated: 2024-11-07
Eye tracking - a way to improve websites
2021-10-02
A comparative case study of two websites.
NEWS
Last updated: 2025-02-13
Mobile Vs desktop platforms in online fashion retail
2024-08-02
The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.
NEWS
Last updated: 2024-11-07