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Jump to main content2023-05-16
Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.
NEWS
Last updated: 2025-01-27
2023-04-07
Stop hiding, start providing – An exploratory study on highlighting second hand segment of menswear in Sweden
NEWS
Last updated: 2025-01-21
2024-05-16
Consumer perspectives and engagement insights. ''Fashion Of Tomorrow'' - A sustainable approach.
NEWS
Last updated: 2024-11-07
2023-09-15
This study aimed to investigate the effectiveness of different research methodologies in understanding the customer journey during online shopping.
NEWS
Last updated: 2025-01-15
2024-09-09
Eye tracking-study about customer behaviour online; An eye for the right size
NEWS
Last updated: 2024-10-25
2024-08-05
Developing a self-directed learning module for beginners in Clo3D, Empowering self-directed learning- Clo3D.
NEWS
Last updated: 2024-11-07
2023-11-30
The goal of this research is to determine how much time it takes to self-guided learning in the virtual design software CLO 3D.
NEWS
Last updated: 2025-01-21
2020-11-13
In a collaboration with Jönköping International Business School (JIBS) and Digital Business Lab at the University of Borås, Julia Fagerström and Elin Hultin did an innovative essay study on
NEWS
Last updated: 2024-11-18
2020-09-11
Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye tracking, where they could observe
NEWS
Last updated: 2024-11-15
2022-09-20
A study that was done together with the company Didriksons to get a better idea and understanding of what attracts attention on Didrikson's website.
NEWS
Last updated: 2025-02-13
