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Biographies

Find out more about the members of INCLUDE.

Events

On this page you find information about events arranged by INCLUDE.

Detecting ads embedded in native content

2020-11-13

In a collaboration with Jönköping International Business School (JIBS) and Digital Business Lab at the University of Borås, Julia Fagerström and Elin Hultin did an innovative essay study on

The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

2023-05-16

Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.

Second hand assortment

2023-04-07

Stop hiding, start providing – An exploratory study on highlighting second hand segment of menswear in Sweden

Mobile phone usage while shopping at IKEA

2020-09-11

Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye tracking, where they could observe

Eye tracking project together with Didriksons

2022-09-20

A study that was done together with the company Didriksons to get a better idea and understanding of what attracts attention on Didrikson's website.

What caught your attention?

2021-03-12

A study on Swedish fashion consumer's preference in window display design elements.

Through the eyes of the shopper

2023-09-15

This study aimed to investigate the effectiveness of different research methodologies in understanding the customer journey during online shopping.

Screen-based eye tracking study for an improved customer experience

2023-03-22

The purpose of this study is to assist Swegmark in examining how existing customers and potential new customers navigate their website using an eye tracking-experiment.