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Personalization in fashion retail – How to create relevance in every step of the customer journey

How can companies be relevant to their customers at every stage of the customer journey and how can they establish contact with customers at a new level through customer experiences? In previous

Due to the attacks in the Persian Gulf

2026-03-06

The situation in the Persian Gulf is affecting many people worldwide. At the University of Borås, there are employees and students who have family and friends in the area.

Funding

In order for you to be accepted as a doctoral student, funding is required for your entire education. Funding of doctoral studies at the University of Borås should in general consist of

Course catalogue

Courses and planned course periods available at the university of Borås are shown on this page.

Registration - PhD courses

To register for a third cycle course offered at the University of Borås, send an e-mail with the name of the course you wish to register for. The e-mail address is: forskarstod@hb.se Please note

Design research contributes critical questions – Jonas Sjöström sees the important role of academia in the advance of digitalisation

2025-04-24

AI is changing the whole of society – it is becoming crucial to understand how technology can be designed and implemented so that it creates added value for those affected. This challenge is the

Researching for greater equality – Pernilla Liedgren sheds light on people's vulnerability

2025-04-14

She is passionate about vulnerable people and about making a difference in society through her research. Pernilla Liedgren is now being installed as Professor of Social Work, a new subject at the

Sales Forecasting Using Data Mining

This project will evaluate the use of data mining for sales forecasting. Researchers will apply new technology to industry relevant problems, continuously comparing obtained performance to

Roll To Bag

By implementing the 3D and augmented reality applications to an e-commerce web site the consumers will have an inspiring shopping experience and extremely fast response to their shopping needs.

Collaboration for a second chance

The project examines Chansen, a labour market intervention in the City of Borås targeting individuals with experience of criminal justice involvement, substance abuse problems, and long-term