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Textile Overview – Fibre and yarn technology

Spring 2023

Student Managed Design Project B

Spring 2020

Student Managed Design Project B

Spring 2023

Danish fashion company attracted Emma to Copenhagen

Emma Hirvonen, a student in the master's programme in Fashion Marketing and Management at the Swedish School of Textiles, had the opportunity to explore the Danish fashion market through an

What happens during the customer journey from advertisement to purchase?

2024-10-12

Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?

Event: Fashion of Tomorrow: A sustainable approach

2024-06-13

Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".

See and remember: decoding digital fashion ads with eye tracking

2024-04-29

Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.

Understanding Consumer Responses to Sustainability Certifications through Eye Tracking

2024-05-29

Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?

Mobile Vs desktop platforms in online fashion retail

2024-08-02

The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.

Empowering self-directed learning

2024-05-03

Approaches to developing a self-learning module for CLO3D.