Press and media

Welcome to the press room of the University of Borås. If you want to come in contact with any expert or specialist in our research and education areas please contact our press contacts.

The greater part of the material shown centrally at the website of the university is free to be published. In the photo library there are high resolution photos for downloading which are free for publication, however the photographer’s name must always be stated, and preferably the source as well.


The Mobile Phone - A Workplace Problem in Retail

How do frontline employees in retail react to and handle situations where the customer ignores them and instead looks at their mobile phone? This has been studied by researchers Nicklas Salomonson, Associate Professor at the University of Borås and guest researcher at Swedish Research Center (CTF), Karlstad University, and Markus Fellesson,...

Mobile phones are increasingly used and accepted as part of everyday situations in both private and public places. The fact that the increasing mobile phone usage can have a negative impact on private relationships is not new. However, the question of how the mobile phone affects service encounters and the interaction between employee and customers is largely unanswered. “We have looked at how employees react to and handle situations where they are  ignoredand the customer instead looks...