Students tell us
Master’s Programme in Fashion Marketing and Management, field study with eye tracking
Chieh-Liang Chang, a student in the Master’s Programme in Fashion Marketing and Management, carried out his field study in collaboration with the Digital Business Lab and Varnamo of Sweden.
“Through an eye tracking study, I came to realise how much user behaviour is often unconscious, yet highly influential in shaping how information is perceived. It also strengthened my belief in human-centred design, where design is guided not only by aesthetics, but by how people actually see, think, and interact with information. This is especially important in the fashion industry, where consumer behaviour is highly driven by perception and emotion.” (2026)
Master’s Programme in Textile Value Chain Management, consultancy field study
Alona Anderson, a student in the Master’s Programme in Textile Value Chain Management, carried out her consultancy field study in collaboration with the Digital Business Lab and Varnamo of Sweden.
“Working together with the Digital Business Lab has been a valuable part of my field study journey. Their guidance, feedback and support have contributed greatly to the development and progress of the project.
I especially appreciated our regular Monday meetings, which provided an opportunity to step away from my own research and gain insights into the work of other students. Hearing different perspectives, ideas and approaches helped broaden my understanding and often provided new ways of thinking about my own project. The collaborative environment also created opportunities to support each other throughout the process, whether through discussions, feedback sessions, interviews or eye-tracking tests.
Overall, the experience has been both inspiring and rewarding and it has highlighted the value of collaboration, knowledge sharing and learning from others throughout the research process.” (2026)
Master’s Programme in Textile Value Chain Management, consultancy field study
Bushra Nazir, a student in the Master’s Programme in Textile Value Chain Management, carried out her consultancy field study in collaboration with the Digital Business Lab and Varnamo of Sweden.
“It was insightful to learn EU regulations on textile sustainability and how small companies can implement them despite limited resources and operational challenges. The Digital Business Lab provided the opportunity to collaborate with a Swedish SME and develop a framework for evaluating and selecting textile suppliers based on their social and environmental practices while ensuring compliance with EU regulations. This collaboration has given the opportunity to work on real-world business cases and offered a deeper understanding of the challenges companies face in meeting their social and environmental responsibility.” (2026)
Master’s Programme in Fashion Marketing and Management, field study with eye tracking
Chrysanthi Matsouka, a student in the Master’s Programme in Fashion Marketing and Management, carried out her field study in collaboration with the Digital Business Lab and Swegmark.
“Conducting my field study at the Digital Business Lab was one of the most rewarding parts of my studies. It gave me the opportunity to work on a real business challenge, collaborate with an industry partner (Swegmark), and gain practical experience with an eye tracking study. Through this project, I strengthened my research skills while also learning how academic knowledge can be applied to improve real-world business operations. I am grateful for the support, resources, and learning opportunities that the Digital Business Lab provided throughout the project." (2026)
Master’s Programme in Fashion Marketing and Management, field study with eye tracking
Noel Göransson, student in the Fashion Marketing and Management Master's programme.
"Participating in eye tracking studies at the Digital Business Lab was an incredible experience. The lab's creative space and range of technological tools for the future of retail inspired me. The study provided valuable insights into consumer behaviour, and the supporting staff fostered an environment of innovation. I highly recommend the Digital Business Lab to anyone interested in exploring the transformative opportunities in retail." (2023)
Master’s Programme in Digital Business Management, field study with eye tracking
Alia and Malin, students in the Master's programme in Digital Business Management, did their field study in collaboration with Digital Business Lab and Underwear Sweden (Swegmark).
"The opportunity to use eye tracking equipment from Digital Business Lab has been fantastic, as it has given us a foot in the fashion technology industry, which is exactly what we want to work in in the future. It has been a great opportunity to do this assignment at the Digital Business Lab, as well as working for such a helpful internship company." (2023)
Master's Degree Project in Marketing and Consumption, eye tracking
Maryam and Camilla borrowed eye tracking equipment from the Digital Business Lab for their Master's Degree Project in Marketing and Consumption.
"Through the eye tracking study, we gained valuable insights into the patterns of visual attention and how they relate to sustainability interest. Working with the Digital Business Lab was a rewarding experience for us. The collaboration gave us access to eye tracking equipment, which was crucial for conducting the study. Moreover, the support and guidance we received from the Digital Business Lab team throughout the project was crucial to its success. The collaboration has deepened our understanding of eye tracking research." (2023)
Master’s Programme in Textile Value Chain Management, field study with CLO3D
Shafin Afrid did her field study on the Master’s Programme in Textile Value Chain Management in collaboration with Digital Business Lab and worked with CLO3D. Individual field study CLO3D in Metaverse - Fashion Ramp in Virtual World.
"I started learning about CLO3D in my field study in collaboration with the Digital Business Lab at our university. With their work with different equipment such as eye tracker glasses, VR installation and Microsoft AR glasses, I was introduced to a very fun and interactive environment. I worked during my field study period to understand and develop garments using the 3D design software CLO3D. I was challenged to find out newer ways to visualise the design of the CLO." (2022)
Master’s Programme in Digital Business Management, field study with eye tracking
Marijana & Mirela, students of the Master’s Programme in Digital Business Management collaborated with Didriksons and the Digital Business Lab in their field study.
"It was very fun and educational to work together with both Didriksons and Digital Business Lab. We got to try something new that we hadn't done before, it was very rewarding for us to work with eye tracking and see what you can actually do with the tool. It was also rewarding that we got a result that gave recommendations for improvement to the company." (2022)
