Gabriella Wulff

Senior Lecturer

Faculty of Textiles, Engineering and Business (including The Swedish School of Textiles)
— Department of Business Administration and Textile Management

Telephone: 033-435 4037

Email: gabriella.wulff@hb.se

Room number: U327

Researcher's publications in DiVA (Digitala Vetenskapliga Arkivet)

Shahriar, H., Wulff, G., Imagined futures of retail and consumption 2026

Article in journal
Wulff, G., Introducing safescapes: an analytical framework for understanding safety in retail 2026

Article in journal
Wulff, G., Gustafsson, E., Fashioning sustainable innovation – exploring digital transformation in fashion through mass customisation and personalisation 2026

Article in journal
Wulff, G., Traces of anti-programs against COVID-19: retailers' responses aimed at mitigating the spread of the virus 2024

Article in journal
Wulff, G., The Challenge of Overproduction and Overconsumption 2024

Chapter in book

Business and IT

With a strong regional anchoring and based on national and international needs, the university conducts research with a focus on Business and IT ...
Textiles and Fashion

Textiles and Fashion is a broad and dynamic research area encompassing design, textile technology, textile management, and information systems. Res...

Digitalisation, Markets and Consumption (DMC)

In this interdisciplinary research group, we explore the digitalization of consumption.
Fashion and society

This research group studies fashion with cultural and social science perspectives in relation to society. More specifically, we are interested in ...

Gabriella Wulff

Senior Lecturer

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