See and remember: decoding digital fashion ads with eye tracking

2024-04-29

Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.

Empowering self-directed learning

2024-05-03

Approaches to developing a self-learning module for CLO3D.

Understanding Consumer Responses to Sustainability Certifications through Eye Tracking

2024-05-29

Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?

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Labs at The Swedish School of Textiles

Centre for AI Transformation

We aim to be a natural partner for both employees at the University of Borås and for regional municipalities and companies seeking deeper insights into research, education, and innovation in AI

The Centre for Cultural Policy Research (KPC)

KPC's work is based in the university's vision of Science for the Professions. KPC seeks to play a key role in the growing field of research and practice in the field of cultural politics in the

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Welfare and working life in transition

The research is conducted regional, national and international as well as by researchers in inter- and multidisciplinary research groups.