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Laboratories at the Swedish Centre for Resource Recovery (SCRR)

Discover our technologically advanced labs where creative research meets state-of-the-art equipment. We also welcome companies, organisations, and the public sector that want to collaborate to

What happens during the customer journey from advertisement to purchase?

2024-10-12

Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?

Event: Fashion of Tomorrow: A sustainable approach

2024-06-13

Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".

Understanding Consumer Responses to Sustainability Certifications through Eye Tracking

2024-05-29

Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?

Mobile Vs desktop platforms in online fashion retail

2024-08-02

The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.

Business and IT

With a strong regional anchoring and based on national and international needs, the university conducts research with a focus on Business and IT in the subjects of business administration,

Resource Recovery

The Swedish Centre for Resource Recovery (SCRR) is a multidisciplinary research environment that conducts world-leading research, education, and innovation. We improve and develop new methods and

Educational Work

One of the prerequisites for developing a social and sustainable society is high-quality education, from pre-school and primary school to vocational training and higher education. Educational

Collaboration

We collaborate with other institutions both internationally and nationally. Collaboration takes place with a variety of networks and organisations as well.

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