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Digital Business Lab

The Digital Business Lab inspires and educates students, collaborates with companies, and supports researchers with its expertise in digital technologies in a business context.

Researchers

Design of e-services for everyone

The use of e-services within commerce, contacts with authorities and social relations has grown extensively in the last few years. More and more people with different backgrounds, of different

Design, Craft and Culture

The project wants to explore the traditional, small-scale textile and craft opportunities for developing new product identities, new design and marketing of these.

Eye tracking for businesses

The Digital Business Lab provides eye tracking equipment for both screen-based studies and for studies in real environments (eye tracking glasses). Your company has the opportunity to use the

Assessing Suppliers beyond Cost and Quality

2026-07-01

The objective of this study was to examine a Voluntary Sustainability Reporting Standard for SMEs (VSME), focusing on social and environmental indicators that should be considered in supplier

Future shopping: virtual fitting rooms and digital fashion innovation

2025-01-14

This study investigates the potential of virtual fitting rooms, enabled by technologies such as CLO and 3D body scanning, to transform the fashion industry.

How Outdoor Retailers Integrate Repair and Second-Hand Services

2026-07-01

This field study investigates how outdoor fashion retailers integrate repair and second-hand services into their physical stores and digital channels. While circular economy strategies are

Beyond the lens

2025-03-26

Seeing is Feeling Consumer Behaviour through Augmented Reality in Luxury Fashion Retail.

Bodyscanning meets CLO 3D

2025-01-27

This study investigates how CLO3D and body scanning can be integrated to streamline product development in the fashion industry, using Eton shirts as a field study.