Digital Leadership - Digitized Leadership in Welfare

The purpose of the project is to study managers' conditions for and effects of digitization in leadership creation within welfare.

The Energy Lab

Thermal treatment includes many methods where a material is exposed to elevated temperatures, such as combustion, gasification, and pyrolysis. The main difference between these methods has to do

The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

2023-05-16

Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.

Mobile phone usage while shopping at IKEA

2020-09-11

Anna Atterfors and Julia Gustafsson on the Master programme in Digital Business Management conducted a study at IKEA in the spring of 2020 with help of eye tracking, where they could observe

What happens during the customer journey from advertisement to purchase?

2024-10-12

Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?

Event: Fashion of Tomorrow: A sustainable approach

2024-06-13

Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".

What caught your attention?

2021-03-12

A study on Swedish fashion consumer's preference in window display design elements.

Immersive Technologies and Computations Lab

The Immersive Technologies and Computations Lab (ITC Lab) serves as a dynamic hub for innovation in digital technology and skill development. Students, researchers, teachers, and teaching

Showroom and VR

Virtual Reality (VR) can be used to add value to consumers by digitising experiences that are otherwise difficult to display and describe. We use the HTC VIVE and Oculus Quest 2 systems.

Eye tracking lab with Lindex

2024-05-10

Understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.