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Jump to main content2024-10-12
Can an eye tracking study follow a customer journey from an external platform to purchase, to understand how it can optimize the conversion rate?
NEWS
Last updated: 2025-01-15
2024-06-13
Marketing of sustainable fashion and textile events. "Driving Sustainable Fashion Forward: Innovation, Education, and Marketing for a Greener Future".
NEWS
Last updated: 2024-10-25
2024-04-29
Visual engagement and memory retention in digital fashion advertisements: an investigation through Eye tracking-technology.
NEWS
Last updated: 2024-10-25
2024-05-29
Understanding consumer responses to sustainability certifications through eye-tracking. Did you see the sustainability certification?
NEWS
Last updated: 2024-11-07
2024-08-02
The impact of mobile vs desktop platforms on visual attention and user engagement in online fashion retail – an eye tracking analysis.
NEWS
Last updated: 2024-11-07
2022-10-07
The research internship at Handelslabbet, Högskolan i Borås, focuses on developing garments using the 3D design software CLO3D.
NEWS
Last updated: 2025-02-13
2022-05-05
Urbanisation, population growth and fast fashion caused an increase in online shopping behaviour in general.
NEWS
Last updated: 2025-02-20
2024-05-03
Approaches to developing a self-learning module for CLO3D.
NEWS
Last updated: 2024-10-25
2023-01-20
Project together with Lindex Sweden for increased understanding of how consumers perceive information about the fact that an extended range of sizes is available in the online shop.
NEWS
Last updated: 2025-01-15
2024-05-10
Understand how store design, information and packaging design affect consumers’ ability to find the right product and size in the tights collection.
NEWS
Last updated: 2024-10-25
