Beyond the lens

2025-03-26

Seeing is Feeling Consumer Behaviour through Augmented Reality in Luxury Fashion Retail.

Eye tracking

Digital Business Lab offers the possibility to use our eye tracking equipment for your project, field study or thesis work. By taking part in our lab, you can explore and analyse visual

Showroom

In the Digital Business Lab Showroom, we want to inspire students, researchers, and businesses. The Showroom shows how digital technology can be used, in particular from a consumer perspective.

InDesign certificate

In some courses, students can complete a digital tutorial in InDesign. The tutorial is followed by a workshop and you receive a certificate after passing the course. Both the tutorial and the

Chantal found home abroad

Meet Chantal Lelea, a German exchange student at the University of Borås. Drawn to Sweden for its strong reputation and the opportunity to combine studies in business and fashion, she quickly found

Seeing fashion management from new angles

For her exchange, Sara Halldórsdóttir valued the opportunity to practice the Swedish language while also getting the chance to attend the renowned Swedish School of Textiles. The experience has

She wants to solve sustainability challenges in the textile industry

Dilma Kulasena from Sri Lanka has many years of work experience in a leading role in the textile industry. Now she wants to expand her knowledge by pursuing a Master’s in Technical Textile

SPEAKERS

WELCOME WORDS Björn Brorström is vice-chancellor at the University of Borås and professor of Business Administration. In 1982, Björn Brorström earned his PhD in Business Administration at the

Rise and Shine: PICO, SPIDER or something else?

2026-05-05 08:15 – 08:35

Are you about to do a literature review and need a framework to plan your information seeking? We take a peak at alternatives to PICO. Zoom: https://hb-se.zoom.us/j/66640642560 (restricted to HB

Additional day off for technical/administrative employees This is one of the annual additional days off for technical/admin

2026-05-15

This is one of the annual additional days off for technical/administrative employees. Some offices within Professional Support have different opening hours or limited service this day. Read more