Create the pattern for the University of Borås 50th anniversary
The University of Borås is celebrating its 50th anniversary, and we want to mark the occasion with a unique anniversary pattern.
We are looking for a pattern that combines style and elegance with a forward-looking perspective and ambition. It should work on promotional products that we can use in connection with the anniversary.
The University of Borås works with learning, knowledge, and innovation, with the aim of making a difference in society. It also has a strong textile profile through The Swedish School of Textiles and the university’s initiative to become a Swedish university specialising in textiles.
Feel free to draw inspiration from the university and Borås, from our 50 years, or from ideas about where we are heading.
What are we looking for?
The pattern should:
- be stylish and preferably have a slightly exclusive feel
- be based on the colours and visual expression of the university’s visual identity
- work both in large and very small formats
- be suitable for use on different types of promotional products
- be suitable for delivery as an AI file
The competition is open to all students at the University of Borås.
How to enter
- Download the university’s visual identity guidelines.
- Email your entry to kommunikation@hb.se by 13 December 2026.
Please include an image of your pattern in JPG format/PDF (you do not need to submit the AI file when entering the competition). Preferably one or more images showing how you envisage the pattern being used on a promotional product.
How the winner will be selected
The winner will be selected by a jury consisting of staff at the University of Borås. All competition entries will be anonymised before they are presented to the jury and the winner is selected.
What will you win?
The winning pattern will become part of the university’s anniversary and will be used on promotional products.
As the winner, you will receive a selection of promotional products featuring your own pattern. The number of products will depend on which product or products we decide to produce. We would also like you to take part in a short interview to be published on the university’s website and social media.
By entering the competition, you agree that the University of Borås may use your pattern on one or more promotional products.
Need inspiration?
Feel free to take inspiration from who we are, where we come from, and where we are going.
Read more on About the University of Borås
If you have any questions, please email us at kommunikation@hb.se.