New book about the role of marketing for fashion in today's society
Fashion as a social phenomenon has fascinated researchers in various disciplines such as history, sociology, anthropology, psychology and marketing, often from an interdisciplinary perspective. Fashion reflects societal changes, cultural norms and values over time. It can be interpreted as everyday practices, constructions of identity and status and associated with the art world. This book focuses on marketing and the role of marketers as fashion permeates society in deliberate and subtle ways.
Professor Karin M. Ekström is the editor of the book and contributes together with several authors, including Marcus Gianneschi and Hanna Wittrock, both university lecturers at the Swedish School of Textiles.
The book is published by Routledge Taylor & Francis Group.