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At its worst, online shopping can be frustrating and daunting. A new study examining consumer behaviour in the face of new digital services provides practical tips for companies selling circular fas...

AI is changing the whole of society – it is becoming crucial to understand how technology can be designed and implement...

Bringing students into research projects is a win-win for students and researchers alike. One example is exchange student David Bourdin from Polytech Nantes in France. He works with AI image recogn...

The university has received reinforcement in teaching and research on AI in management through Sven Beiker, who is an Adjunct Professor of Industrial Engineering, with a back...

The Borås region will have even more and better opportunities for companies, researchers, and students to collaborate. Last week, Techarena Borås was visited by colleagues at the Queensland Universi...

David Eriksson was the student who had a knack for learning but didn't quite fit in at school. After graduating from high school, he absolutely didn't want to pursue further studies and instead wor...

Personalised marketing, or customised marketing, is one of the most controversial methods used by digital marketers today, but few studies focus on companies’ ethical stanc...

Technical support systems capable of making complex decisions are on the rise, but so far they have mainly been developed with an emphasis on the capacity of machines to make d...

The Department of Information Technology at the University of Borås has a lot to celebrate! Both the Swedish Agency for Economic and Regional Growth and Region Västra Götaland are granting i...