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2024-04-12

New professor praised by students for creative teaching

David Eriksson was the student who had a knack for learning but didn't quite fit in at school. After graduating from high school, he absolutely didn't want to pursue further studies and instead...

2024-01-16

New research project investigates ethical issues related to customised marketing

Personalised marketing, or customised marketing, is one of the most controversial methods used by digital marketers today, but few studies focus on companies’ ethical stanc...

2023-05-25

The human being is put at the center of digital systems for decision support

Technical support systems capable of making complex decisions are on the rise, but so far they have mainly been developed with an emphasis on the capacity of machines to make...

2023-05-16

Techarena Borås – now with bigger muscles for more innovation

The Department of Information Technology at the University of Borås has a lot to celebrate! Both the Swedish Agency for Economic and Regional Growth and Region Västra Götaland are granting i...

2022-10-10

New study examines consumers' thoughts and values regarding the collection of personal data

The market for collecting personal information online is growing and people can have different reactions to this. For companies and businesses that do not take...

2022-06-17

Artificial intelligence to develop Volvo’s human capital management

How can artificial intelligence help Volvo AB find the right workers and effectively manage the skills that employees have? This is the question researchers from the University of Borås...

2022-04-08

The interplay between humans and technology a source of inspiration and inquisitiveness

A combination of human and artificial intelligence and action will, more and more, be a part of future forms of work and jobs. These are the words of Gustaf...

2022-02-11

AI and human intelligence together make the best decision-making systems

Who makes the best systems for decision-making — AI or humans? The answer is that both together lead to better decision-making than they do on their own. This is the result that...

2021-12-16

"Heaven or hell" – new research on how remote work affected university employees

A heavier workload, feeling unsupported, or increased opportunities for achieving work-life balance. Two new research reports show how different occupational groups were...

2021-10-21

Text + Film

Container crisis: Risk that Christmas presents arrive late

Delayed and more costly Christmas presents for Swedish consumers is one of the consequences of the world’s container crisis. Daniel Ekwall, Professor of Textile Management, explains the situation.

2021-06-14

Donation facilitates research on industrial issues

The research group in Industrial Engineering and Management has received a donation of a graphics card from the company Nvidia Corporation. The graphics card has a large computing capacity and is used i...

2021-02-17

Succeed at LinkedIn – new study in which researchers and companies collaborate

How can companies build business relationships on social media? Researchers at the University of Borås and the company Vinga Sweden have investigated this in experiments; an...

2021-02-10

With focus on customers and personnel in an increasingly digital society

The year was 1998 and Nicklas Salomonson had completed a degree in Business Administration at the University of Borås. Now, as of 2020, he is Professor of Business Administration...

2021-02-09

Professor wants to understand the impact of digitalisation

From an economic perspective and societal perspective, Christian Fuentes wants to understand how digitalisation shapes consumption. He is a new Professor of Business Administration, who in...

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