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Consumer Visual Attention During Checkout: An Eye Tracking-Study

2026-07-01

This project explores shopping cart abandonment and consumer behavior in e-commerce environments through the use of eye tracking and semi-structured interviews.

Digital Product Passport Implementation: A Strategic Framework for SMEs

2026-07-01

This study was conducted as a consultancy-oriented field study with the purpose of exploring how SMEs can strategically approach the implementation of DPP within the textile and apparel industry.

Business and IT

With a strong regional anchoring and based on national and international needs, the university conducts research with a focus on Business and IT in the subjects of business administration,

Educational Work

One of the prerequisites for developing a social and sustainable society is high-quality education, from pre-school and primary school to vocational training and higher education. Educational

Collaboration

We collaborate with other institutions both internationally and nationally. Collaboration takes place with a variety of networks and organisations as well.

New Dean of Faculty – a team player who listens

2025-03-07

Fun and well-functioning teamwork was crucial when Åsa Söderlind chose to apply for the position of Dean of Faculty for the Faculty of Librarianship, Information, Education and IT. After a year

Investment in new AI tools takes the textile industry's digitalisation to the next level

2025-03-24

The University of Borås and TEKO, the Swedish trade and employers’ association for companies working in the textile and fashion industry, through the Swedish Textile Research Foundation, SST, is

How valuable substances can be extracted from wood and plastic waste

2025-03-24

What should be done with all the wood and plastic waste? This has been investigated by Supriyanto, a doctoral student in the research area Resource Recovery at the University of Borås. In his

Collaboration is key to realising product circularity

2026-09-28

How can products become more resource-efficient throughout their entire life cycle? This is what Ann Vellesalu has examined in her doctoral thesis in textile management. The thesis focuses on

Winner of the Pedagogical Prize 2024

2025-04-01

It has now been determined who will receive the Pedagogical Prize for 2024: Ia Williamsson, Senior Lecturer at the Department of Information Technology.