Future shopping: virtual fitting rooms and digital fashion innovation

2025-01-14

This study investigates the potential of virtual fitting rooms, enabled by technologies such as CLO and 3D body scanning, to transform the fashion industry.

Students tell us

Master’s Programme in Fashion Marketing and Management, field study with eye tracking Noel Göransson, student in the Fashion Marketing and Management Master's programme. "Participating in eye

Second hand assortment

2023-04-07

Stop hiding, start providing – An exploratory study on highlighting second hand segment of menswear in Sweden

The role of events in promoting sustainable fashion

2024-05-16

Consumer perspectives and engagement insights. ''Fashion Of Tomorrow'' - A sustainable approach.

Student

The Digital Business Lab welcomes students at the University of Borås to use the Digital Business Lab for field studies, academic papers, degree projects, and other projects.

Digital tutorials

The Digital Business Lab offers digital tutorials via the Canvas learning platform as well as practical workshops for students in certain courses and programmes.

Eye tracking certificate

In some programme courses, students can follow and complete an introductory digital course/tutorial, followed by a workshop, and earn a certificate.

Book a tour

Book an inspiring tour of our Showroom! Explore what's going on right now, get information about student projects, and discover research conducted at the University of Borås.

Conference topics

Enzymatic processes for functionalization of textiles and fibers . Enzymes for sustainable textile, fiber, and polymer processes. Enzyme engineering for textile, fiber, and polymer processes.

ULF: Development, Learning, and Research

Development, Learning and Research (or ULF for its Swedish name, Utveckling, Lärande och Forskning) is a national Swedish effort around practical research. Previously, it was a trial that ran