Sandhiya Goolaup is a lecturer at the Department of Business Administration and Textile Management at the University of Borås.

She received a doctoral degree from University of Gothenburg in September 2018 for her thesis entitled ‘On Consumer Experience and the Extraordinary’. 

Her research interests, since then has revolved around areas such as consumer experience, value creation, consumer behavior, destination development, and event studies. In her research, she uses mainly qualitative research methods such as phenomenology and grounded theory.

Sandhiya has published in such journals as Journal of Travel Research,Tourism Management and Scandinavian Journal of Hospitality and Tourism. She teaches mainly in the event management program and other marketing related subjects. 

Researcher's publications in DiVA (Digitala Vetenskapliga Arkivet)

External Publications

• Jernsand, E and Goolaup, S. (forthcoming). Learning through extraordinary tourism experiences. The Routledge Handbook of Tourism Experience Management and Marketing (1^st first Edition) Routledge Handbook: UK
• Nunkoo, R., Thelwall, M., Ladsawut, J., & Goolaup, S. (2020). Three decades of tourism scholarship: Gender, collaboration and research methods. Tourism Management, 78, 104056.
• Goolaup, S., Solér, C., & Nunkoo, R. (2019). The Tourists’ Gastronomic Experience: An Embodied and Spatial Approach. The Routledge Handbook of Gastronomic Tourism (1st Edition) Routledge Handbook: UK
• Goolaup, S., Solér, C., & Nunkoo, R. (2018). Developing a Theory of Surprise from Travelers’ Extraordinary Food Experiences. Journal of Travel Research, 57(2), p.218-231. DOI: 0047287517691154.
• Goolaup, S., & Solér, C. (2018). Existential Phenomenology: understanding tourists’ experiences. Handbook of Research Methods for Tourism and Hospitality Management (p.62-71), Edward Elgar Publishing: UK
• Goolaup, S., & Mossberg, L. (2017). Exploring the concept of extraordinary related to food tourists’ nature-based experience. Scandinavian Journal of Hospitality and Tourism, 17(1), 27-43.
• Goolaup, S., & Mossberg, L. (2017). Exploring consumers’ value co-creation in a festival context using a socio-cultural lens. The Value of Events (p. 39-57), Routledge; London.