The Retail Research Group

The Retail Research Group

The aim and goals of the Retail Research Group

The Retail Research Group's vision  is to be a leading actor in Sweden within retail research with high-quality research of benefit to both academia and practitioners. The aim is to contribute explanations, descriptions, understanding, and theory development of phenomena in retail. This means that the group's work can contribute to education, business development, and innovation; in the public debate on retail phenomena; and in the individual researchers' further qualification. The research work can also support a longer-term profitability perspective, help companies plan strategically, make better decisions and become more data-driven, as well as contribute to sustainable consumption. The goals of the Retail Research Group activities are:

  • To conduct and publish research with high scientific quality at international level: to publish at lesat 3-4 scientific articles yearly on a high level (2-4 on AJG's ranking scale);
  • To actively work with research funding, both nationally and internationally: to receive funding for at least 1-2 larger projects (3-4 million SEK) per year;
  • To constitute a central platform for researchers at the University of Borås and at other universities who are interested in retail-related problems;
  • To develop and conduct teaching with a clear connection to the retail area, and in co-operation with SIIR and INSiDR (Industrial Graduate School in Digital Retailing) at the University of Borås.

Research areas

Examples of research areas within the Retail Research Group are business models, payment solutions, service encounters, value creation, digitization, sustainability, negative customer behavior, transformative services, data-driven innovation, accessibility, and consumer vulnerability. The theoretical fields that the research group mainly develops have their foundation in social sciences, especially business administration (marketing and organisation/management) and informatics, but also computer science. It concerns, among other things, theories about decision making, consumer behavior, relationships, resources, interaction/communication, innovation, value creation, customer logic(s), and service orientation.


Finished research projects


External researchers