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Master’s Programme in Fashion Marketing and Management, field study with eye tracking Noel Göransson, student in the Fashion Marketing and Management Master's programme. "Participating in eye

Fashion and society

This research group studies fashion with cultural and social science perspectives in relation to society. More specifically, we are interested in how fashion is created, aestheticised,

Management of B2B relations

The focus area of this research group is inter-organisational relationships and how these are established, maintained, and managed by involved stakeholders. These relationships should be

PreHospen

At PreHospen we focus on prehospital emergency care in which caring science, medicine, medical technology, and informatics are included.

Companies

The Digital Business Lab welcomes visits from companies. Through us, your company also gets great opportunities to collaborate with students at the University of Borås.

Eye tracking certificate

In some programme courses, students can follow and complete an introductory digital course/tutorial, followed by a workshop, and earn a certificate.

Projects

PhD and licentiate projects in Textile Value Chain Management

Sara Harper (2022). Topic: Supply network configuration for small series production Emelie Hultberg (2019-23). Topic: Circular Business Model Scalability Sara Harper (2017-22). Topic: Supply

The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

2023-05-16

Pivotal in tourism is the destination image, since it influences the desire to travel to a destination.

The role of events in promoting sustainable fashion

2024-05-16

Consumer perspectives and engagement insights. ''Fashion Of Tomorrow'' - A sustainable approach.