How do IKEA customers behave before a complex purchase?

2020-09-11

In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, ... purchase. The eye tracking-tests were performed at IKEA’s kitchen department, in parallel with an additional

MicroPlastGuard

The MicroPlastGuard project is specifically designed to confront the urgent and pervasive ... primary focus on the Baltic Sea region. The project’s central objective is to address the significant threat

New research project: Textile touch that relieves long-term pain

2025-10-20

Can textiles that touch the skin relieve long-term pain? This is the core question of the ... six years, is part of the Swedish Research Council's investment in interdisciplinary research environments

No more charging of electric bike batteries on campus

2024-02-05

The Legal, Financial and ... Administrative Services Agency, which insures the university's operations, has introduced a new safety regulation

Swedish School of Library and Information Science receives top marks – highlighted as leading research environment in the Nordic region

2025-10-02

The research area Library and Information Science has undergone an external evaluation and received very positive feedback. The research ... collegiality with collaboration and respect for each other’s work. 

Textile skills give unemployed individuals an edge in a new industry

2024-09-10

From 2025, municipalities will be required to collect and ... manage large volumes of textiles, following the EU's new waste directive. The project "Remake Textile"

New membership opens doors for researchers in Sweden

2024-09-17

Recently, Sweden was approved as a full national member of the Digital Research Infrastructure ... DARIAH is seen as a significant step forward in Sweden’s commitment to promoting collaboration in the humanities

In solidarity with Ukraine

The ... University of Borås stands in solidarity with Ukraine’s higher education institutions and civilian population

Work with Research Data

What the data management focuses on depends greatly on ... which type of data the project will generate. It's important to distinguish between primary (data generated

Public network outlets

The University’s network is divided into many different virtual networks. This means that a computer