Master Programme in Fashion Marketing and Management
120 credits, Full-time 100%, Borås
120 credits, Full-time 100%, Borås
Place of Study
Last day of application
Bachelor's degree in business administration, fashion studies, textile design or fashion design. In addition, knowledge of English is required corresponding to English 6.
For further information about English language proficiency requirements, please view: www.hb.se/Englishlanguageproficiency
Letter of Motivation and online interview
If you want to learn more about marketing and consumer behaviour in relation to fashion and textile, then this is the education for you. Here, you gain fundamental knowledge in the textile value chain and specialise in marketing and communication.
This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability. The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows.
During the second year, you proceed with textile management but this time specialise in marketing and communication. Here, the focus is on different perspectives on communication and how to get a sustainable message out to consumers.
The courses have a strong basis in current research in textile management with a focus on sustainability in the textile value chain, as well as research in adjoining subjects such as business administration and industrial economics at the University of Borås.
The University of Borås is just the right place to study fashion. Here you find well-equipped labs, innovation, and research in technology as well as design, often conducted in collaboration with the industry. Since the Borås region is a textile region, there are good opportunities to collaborations, internships, and degree projects at nearby companies.
This education gives you the preparation for advanced positions in the industry as well as the academia. After graduation, you are equipped with the tools for working in leading positions in marketing, quality, production, or logistics, or you could become an entrepreneur and set up your own business, or continue studying for a PhD.
The Master's programme in Textile Management recruits from a broad range of different Bachelor's programmes; this has a significant effect on our students' later career choices. For students without a background in textiles and fashion, the programme functions largely as a door to an industry with significant demands on knowledge about materials, processes, and sustainability, as well as an international network of contacts with students from all over the world and with different backgrounds. For students with a textile background, in addition to the international network, the programme also provides an opportunity to further deepen your theoretical knowledge.
Graduated students have jobs such as: Recycling Solutions Specialist, Global Production Manager, Garment Engineer, Global Operations Manager, Supply Chain Manager, Innovation and Transformation Manager, CSR Manager, Trend Analyst, Sales Marketing Analysis, Social Media and Marketing Manager, Brand Specialist, Product Development Coordinator, Director of International Business Development.
Master programmet i textilt management är en breddingsmaster med rekrytering från flera olika kandidatutbildningar vilket i mycket hög grad påverkar våra tidigare studenters yrkesval. För studenter utan bakgrund i textil och mode fungerar programmet främst som en dörr till en bransch med stora krav på kunskap om material, processer och hållbarhet samt ett internationellt nätverk i kontakter med studenter från hela världen och med olika bakgrund. För studenter med textil bakgrund, ger programmet förutom ett internationellt nätverk även en möjlighet till ytterligare teoretisk fördjupning.
Tidigare studenter har idag arbeten som tex, Recycling solutions specialist, Global production manager, Garment Engineer, Global operations manager, Supply chain manager, Innovation and transformation manager, CSR manager, Trend analysist, Sales Marketing Analysis, Social Media and Marketing Manager, Brand Specialist, Product Development Coordinator, Director International Business Development.
The programme is held at the Faculty of Textiles, Engineering and Business.
For specific questions regarding the programme, contact the faculty:
Phone: +46 (0)33 435 4011 - answering hours: Mondays - Fridays kl 10:00-12:00.
Programme co-ordinator Hanna Wittrock