Niklas Sörum
Associate Professor Senior Lecturer
Faculty of Textiles, Engineering and Business (including The Swedish School of Textiles)
— Department of Business Administration and Textile Management
Awards
Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life, has been awarded the best article published in Consumption, Markets and Culture in 2019.
Assignments
- Research group leader for Digital Consumption.
External Publications
Janice Denegri Knott, Mike Molesworth, Russell W. Belk, Alessandro Caliandro, Rebecca Mardon & Niklas Sörum. (2026. )How digital technology transforms consumption: a critical reflection on theoretical lenses and a research agenda. DOI: https://doi.org/10.1080/0267257X.2026.2729244
Sörum, N., & Hedegård, L. (2026). Navigating tensions between care and surveillance: marketers’ ethical subjectivity in personalised marketing. Journal of Marketing Management, 1–29. DOI: https://doi.org/10.1080/0267257X.2026.2726334
Fuentes, C, Tölg, R and Sörum, N (2026)
Circular consumption and valuation work: enacting circularity in everyday clothing practices,Consumption Markets & Culture, DOI:https://doi.org/10.1080/10253866.2026.2692933
Sörum, N (2024) Legitimizing sustainable game meat consumption: a discursive-visual approach to legitimacy claims, Consumption Markets & Culture, DOI: 10.1080/10253866.2024.2356836 https://www.tandfonline.com/doi/full/10.1080/10253866.2024.2356836?src=exp-la
Samsioe, E, Sörum, N, Fuentes, C and Tölg, R (2024) Digitala plattformar och cirkulär klädkonsumtion: Möjligheter, utmaningar och vägar framåt.
Sörum, N. and Gianneschi, M. (2022) The role of access-based apparel in processes of consumer identity construction, Journal of Fashion Marketing and Management. Emerald Group Publishing Limited. doi: 10.1108/JFMM-03-2021-0062.
Sörum, N. and Fuentes, C. (2022) How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices, Consumption, markets & culture. Taylor & Francis, pp. 1–23. doi: 10.1080/10253866.2022.2124977.
Johansson B, Peterson McIntyre M, Sörum N (2019) Konsumtionskultur: Innebörder och praktiker. En vänbok till Helene Brembeck
Fuentes, C & Sörum, N (2018) Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life. Consumption Markets & Culture, DOI: 10.1080/10253866.2018.1456428 www.tandfonline.com/doi/full/10.1080/10253866.2018.1456428
Cochoy F, Hagberg J, Petersson McIntyre M, Sörum N (2017). Digitalizing Consumption, How devices shape consumer culture., Routledge
Helene Brembeck & Niklas Sörum (2017) Assembling nostalgia: devices for affective captation on the re:heritage market, International Journal of Heritage Studies, 23:6, 556-574, DOI: 10.1080/13527258.2017.1300928
www.tandfonline.com/doi/abs/10.1080/13527258.2017.1300928?journalCode=rjhs20
portal.research.lu.se/portal/files/11672972/S_rum_Fuentes_s.pdf
Petersson-McIntyre, M & Sörum, N (2016) Konsumtionskultur och digitalisering, i Kulturella Perspektiv: svensk etnologisk tidskrift 2/2016.
Brembeck H, Hansson N, Vayre J (2015). Life Phases, Mobility and Consumption, An Ethnography of Shopping Routes, Routledge
