Projects

This field study investigates how outdoor fashion retailers integrate repair and second-hand services into their physical stores and digital channels. While circular economy strategies are ...

In collaboration with Chalmers University of Technology and two Swedish companies, the project aims to explore the opportunities and challenges of large...

This project explores shopping cart abandonment and consumer behavior in e-commerce environments through the use of eye tracking and semi-structured interviews.

The objective of this study was to examine a Voluntary Sustainability Reporting Standard for SMEs (VSME), focusing on social and environmental indicators that should be considered in supplier evaluation.

This study was conducted as a consultancy-oriented field study with the purpose of exploring how SMEs can strategically approach the implementation of DPP within the textile and app...

This study investigates whether small, user-centred design adjustments, guided by the VSME framework, can improve users’ attention speed, navigation behaviour, and e...

Integration Strategies for Steering Sustainable Consumer Behaviour on Fashion Retail Platforms.

Apparently, personal colour analysis and body shape classification have become a common topic of discussion all over social media platforms, not only on TikTok but also on You...

The purpose of the study was to provide a theoretical framework to show how different Tiers of the supply chain, such as fiber, textile, and apparel manufacturers, with the use of AI, blockchain, and IoT, resolve ...

This study presents a rapid literature review exploring current research on AI applications in waste management to push circularity.

Seeing is Feeling Consumer Behaviour through Augmented Reality in Luxury Fashion Retail.

This field study investigates how consumers perceive Virtual Fitting Technologies (VFTs) such as 3D avatars, body scanning, and augmented reality (AR) try-on tools.