How do IKEA customers behave before a complex purchase?
2020-09-11
In the spring of 2020, Emma Randau and Frida Tordsson conducted a study at IKEA, where, with ... environment. From the left: Julia Gustafsson, Anna Atterfors, Emma Randau, and Frida Tordsson. Authors’
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Last updated: 2025-01-15